Showing up online became a full-time job.
It was never supposed to. OutPost exists to give businesses and creators the direction, structure and breathing room to stay visible, without social media taking over everything else.
OutPost is a social media technology company built around one simple idea.
The thinking behind your social media should live in one intelligent system. Not across scattered notes, unfinished calendars and another dozen tools.
We build software that learns about the person or business using it, turns that understanding into a clear content direction and helps carry the work through to scheduling and publishing. It gives people a place to put what is happening, see what needs their attention and understand what is working.
OutPost is the company and the shared intelligence behind two products: OutPost Business for organisations and OutPost Solo for creators, experts and personal brands. They solve the same underlying problem, but each is shaped around the very different way its customer works.
Social media shouldn’t pull you away from the thing that makes you worth following.
The business still needs running.
Your customers, team, service and growth need your attention. OutPost handles the strategy, ideas, briefs, timing and publishing around your social media, so visibility does not become another department you have to run alone.
Explore BusinessThe story still needs living.
Staying relevant, getting noticed by brands and telling a coherent story takes relentless output. OutPost helps shape what to share and why, so you can build your channel without turning every moment into a content task.
Explore SoloWe don’t need more AI slop.
The internet is already full of content that looks polished, says very little and could have come from anyone.
OutPost is designed to do the opposite. It starts with you: your voice, your brand, your experiences, your opinions and what is actually happening in your work. It helps find the story and shape the direction, but it does not replace the real person or business at the centre of it.
The intelligence removes the draining parts: strategy, organising ideas, building briefs, choosing the right moment, scheduling and publishing. That leaves you more energy for the parts only you can contribute.
Less admin. More of what makes you worth following.A small team with a very clear point of view.
OutPost was founded by Shanie Martin after experiencing the problem from the inside: trying to grow a business while the demand for constant content kept pulling attention away from the business itself.
Shanie leads the product and company direction. Jake brings the commercial, marketing and customer perspective. Together, we are building OutPost around real working patterns, not an idealised version of how businesses and creators are told they should use social media.
Product and company direction
Commercial, marketing and customer insight